Buzz : real-life lessons in word-of-mouth marketing

"Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message."--books.google.com

Trigger --
"I haven't read this book, but..." --
The new buzz --
Why is buzz on the rise? --
Can buzz be measured? --
Insight and buzz --
Why we talk --
Hubs --
It's a small world, so what? --
How buzz spreads --
Contagious products --
Accelerating natural contagion --
The envelope and the line --
Active seeding --
Story --
Give us something to talk about --
The power of participation --
Uneven distribution --
More of a café than a subway station --
The wall street journal and the lingerie business --
Does Madison Avenue still matter? --
Buzz in distribution channels --
Putting it together --
Buzz workshop.