Buzz : (Record no. 13840)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01751nam a2200157 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781846682483 1846682487 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rosen,Emanuel |
| 245 ## - TITLE STATEMENT | |
| Title | Buzz : |
| Remainder of title | real-life lessons in word-of-mouth marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Profile, |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 360 p. ; 20 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message."--books.google.com |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Trigger --<br/>"I haven't read this book, but..." --<br/>The new buzz --<br/>Why is buzz on the rise? --<br/>Can buzz be measured? --<br/>Insight and buzz --<br/>Why we talk --<br/>Hubs --<br/>It's a small world, so what? --<br/>How buzz spreads --<br/>Contagious products --<br/>Accelerating natural contagion --<br/>The envelope and the line --<br/>Active seeding --<br/>Story --<br/>Give us something to talk about --<br/>The power of participation --<br/>Uneven distribution --<br/>More of a café than a subway station --<br/>The wall street journal and the lingerie business --<br/>Does Madison Avenue still matter? --<br/>Buzz in distribution channels --<br/>Putting it together --<br/>Buzz workshop. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Word-of-mouth advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Refrence |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | RAJUVAS Library | RAJUVAS Library | 24/03/2014 | 183166 | 24/03/2014 | 24/03/2014 | Refrence |
