Buzz : real-life lessons in word-of-mouth marketing by
Material type: 
Text
Publication details: London : Profile, 2009
Dissertation note: Trigger --
"I haven't read this book, but..." --
The new buzz --
Why is buzz on the rise? --
Can buzz be measured? --
Insight and buzz --
Why we talk --
Hubs --
It's a small world, so what? --
How buzz spreads --
Contagious products --
Accelerating natural contagion --
The envelope and the line --
Active seeding --
Story --
Give us something to talk about --
The power of participation --
Uneven distribution --
More of a café than a subway station --
The wall street journal and the lingerie business --
Does Madison Avenue still matter? --
Buzz in distribution channels --
Putting it together --
Buzz workshop.
Availability: Items available for reference: RAJUVAS Library: Not For Loan (1).
