TY  - BOOK
AU  - Cinnamon,Robert
AU  - Helweg-Larsen,Brian 
AU  - Cinnamon, Paul
TI  - How to understand business finance
SN  - 9780749460204 0749460202 9780749460419 0749460415
PY  - 2010///
CY  - London ; Philadelphia, PA : 
PB  - Kogan Page, 
KW  - Business enterprises -- Finance
N1  - 	
How to Understand Business Finance is not written by an accountant and actually relates to running a business in a real market. _It describes a business as it proceeds from initial set-up through its first year of trading, providing a quick course on business finance as it relates to business growth. _As well as learning how to understand the balance sheet and profit and loss account, readers will also grasp the principles of: market dynamics; budgeting and forecasting; fixed and variable costs; break-even analysis; the difference between profit and cash; financial ratios for measuring business performance; investment appraisal; stock market ratios; shareholder value; financial measures for improving business performance, and much more; 	So why do you want to know more about finance? --
The business cycle --
Where do all the business functions fit in? --
Financial planning : the budgets --
Measuring business performance : financial ratios --
Getting finance from the bank --
How our investors see us : stock market ratios --
Valuing a company --
Shareholder value and economic profit --
The hidden costs : depreciation, amortisation and tax --
What must we sell to make a profit? --
Tools for evaluating projects --
Where is all our cash? : managing working capital
ER  -