TY  - BOOK
AU  - Grose, Ray
TI  - how to Sell Yourself
SN  - 9780749456382
PY  - 2010///
CY  - London ; Philadelphia
PB  -  Kogan Page
KW  - Marketing
N1  - 	
Everyone working in an organization has seen unworthy executives advance up the corporate ladder while more competent candidates are overlooked. Why does this seemingly unfair situation occur over and over again? It is because many dedicated and competent executives concentrate on doing their jobs to the very best of their ability but fail to promote themselves as valuable organizational members. In particular they pay little attention to a fundamentally important factor in organizational success: their personal 'image' - the impression of them that other people hold, made up from thousands o.; Table of contents; Introduction; 1 Personal Image --
the Basis of Self-Promotion; 2 Success Indicators --
General Elements of 'Good' Personal Image; 3 Getting Everyone's Approval; 4 Damaging Your 'Good' Image; 5 Dangerous Situations; 6 Five Ways to Actively Self-Promote; 7 Selling Yourself as You Climb the Executive Ladder; 8 Image and Organisational Culture; 9 Other Considerations With Image; 10 Conclusion; Appendices
ER  -