The Big Idea : (Record no. 13833)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01672nam a2200145 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781846682742 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jones, Robert |
| 245 ## - TITLE STATEMENT | |
| Title | The Big Idea : |
| Remainder of title | Why every Company Needs one |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London; |
| Name of publisher, distributor, etc | Profile |
| Date of publication, distribution, etc | 2009 |
| 500 ## - GENERAL NOTE | |
| General note | Today's marketplace is a war of ideas. Unless you stand for something you won't stand out. Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So the war in the marketplace will be a war of ideas. The Big Idea maps this new territory and shows how big ideas make great companies. Unlike business models or the catchphrases of management gurus, a big idea is emotional. And unlike corporate ideologies, vision or brand, it is shared between customers and employees alike. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Cover Page; Cover Page; Title Page; Title Page; Copyright Page; Copyright Page; Contents; Contents; Foreword; Foreword; Prologue: Hello, in Twelve Languages; Prologue: Hello, in Twelve Languages; 1 What's Next?; 1 What's Next?; 2 Values For Money; 2 Values For Money; 3 The End of Inside; 3 The End of Inside; 4 Towards a Big Idea; 4 Towards a Big Idea; 5 The Soul of the Organization; 5 The Soul of the Organization; 6 Starting the Journey; 6 Starting the Journey; 7 Crossing the Shadows; 7 Crossing the Shadows; 8 The Seven Ages of a Big Idea; 8 The Seven Ages of a Big Idea; 9 All the Difference. 9 All the Difference10 New Business; 10 New Business; Catalogue: The Good Idea Guide; Catalogue: The Good Idea Guide; Notes; Notes; Further Reading; Further Reading; Index; Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Refrence |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| RAJUVAS Library | RAJUVAS Library | 24/03/2014 | O111 Jon 2009 | 183161 | 24/03/2014 | 24/03/2014 | Refrence |
